Heres how the Google logo has changed over the last 20 years The Talks Today

The colorful Google logo is one of the most recognizable global brands ever created. Sure, it looked a bit rough at first, but Googles smart refinements over the past two decades have shown an interesting transition that now results in the crisp, clear icon we know and love today.

The colorful Google logo is one of the most recognizable global brands ever created. Sure, it looked a bit rough at first, but Google’s smart refinements over the past two decades have shown an interesting transition that now results in the crisp, clear icon we know and love today.

If you’re nostalgic or just curious about the brand’s visual timeline, here’s a look back at how Google’s logo has changed over the past 20 years. To enjoy!

Humble beginnings

The first version of the Google logo never won any design awards. Probably created using one of the stand-alone 3D text generators sold in the 1990s, it’s a stark reminder of how ugly the early days of the internet could be.

Google

In its defense, this logo was only put up while the search engine was still a research project conducted by Larry Page and Sergey Brin of Stanford University. After the couple decided to officially launch Google, Brin came up with a better design himself using the popular open source image editing program GNU Image Manipulation Program (GIMP).

Google

As you can see, several elements of the now familiar design are already in place. The color order is slightly different, but this would be changed in the new version used from October 1998 onwards.

google_1998.jpg?fit=351%2C113&p=1Google

Like its predecessor, this iteration uses the Baskerville Bold font, but changes the 3D effect on the letter and adds an exclamation mark — a response to Yahoo’s similar branding at the time, according to a Gizmodo report.

Although long since replaced as Google’s primary brand, this logo is surprisingly still in use. If you travel back in time by searching for “Google in 1998”, you’ll see it displayed as part of a special return interface.

Intelligent design

As Google became more and more famous, a decision was made to improve its brand. Page and Brin decided to enlist the services of designer Ruth Kedar, who made a name for herself by creating widely acclaimed decks of cards. By the late 1990s, she was appointed as a member of the art faculty at Stanford.

Kedar created several different concepts for the new version of the logo. Many of them used images to express key components of the Google experience, such as a target that conveys its precision or a magnifying glass that indicates that it is indeed a search engine.

google_concepts.jpg?fit=581%2C455&p=1Google

These designs show how things fall into place. The basic color scheme is there, albeit with some minor changes. The first two examples even use Catull, a font that Google has used in its logo for over a decade.

Of course, none of the above logos made it in. The company decided that adding too much visual flair would end up being restrictive.

“This is where we started to simplify,” Kedar explained in a 2008 Wired interview. “The idea was, ‘Can we create a sense of playfulness without identifiable or identifiable objects that will end up limiting us?’”

google_1999.jpg?fit=456%2C160&p=1Google

Above you can see the design that Google finally chose. It was in use from May 31, 1999 to May 5, 2010 — the company’s longest-running logo to date. This specific design propelled Google to the top of the search engine market, but the changing face of the Internet eventually forced the company to change its long-standing look.

It goes straight

Over the past decade, we’ve seen various companies replace detailed logos with newer iterations based on flat blocks of color. Google can be counted among that number, but its transition took place in two distinct phases.

google_2013.jpg?fit=456%2C160&p=1Google

After switching to lighter colors and a more muted shadow effect in 2010, Google made significant changes to its branding in 2013. The 3D effect on the letters was eliminated, and some minor typographical changes were made — note the tweaking of the way the straight line meets the curve on e.However, this iteration would prove to be a relatively minor revision compared to what was coming two years later, namely a new typeface.

google_2015.jpg?fit=528%2C200&p=1Google

Google created this font — called Product Sans — in-house. It emphasizes the lack of shadow and high color contrast in the logo, while providing a more modern look to the font that doesn’t look like something printed from a typewriter. This has become a Silicon Valley trend, used by everyone from Microsoft to Motorola. A slightly modified version is also used in the logo of its parent company, Alphabet.

alphabet_2015.jpg?fit=584%2C150&p=1Google

The latest Google logo retains the visual identity of its predecessor, but the new typeface makes it more modern. It is followed by a stylized version MR character used for app icons and the like.

google_icon.jpg?fit=377%2C372&p=1Google

What’s next for Google’s branding? Only time will tell. But if there’s one thing we can learn from the changes of the last 20 years, it’s that the company isn’t afraid to change things up to keep up with the times.

Google Drawings

Google Doodles were originally created in 1998 by Larry Page and Sergey Brin as a way to show that they were out of the office and attending the Burning Man festival. In 2000, they commissioned their webmaster, Dennis Hwang, to create a doodle to mark Bastille Day, and it was so well received that he was named Google’s chief cartoonist.

While Google Doodles initially featured only major holidays, they now mark significant events like the 50th anniversary of the moon landing, Joseph Antoine Ferdinand Plateau’s birthday, and even a virtual reality Doodle. With a dedicated team of illustrators and engineers behind Google Doodles, you never know what useful information or interesting presentation you’ll discover on the Google homepage.


Editor’s recommendations

Categories: GAMING
Source: newstars.edu.vn

ncG1vNJzZmismJrBorjKrKuonJGue6S7zGifnqqVqHqpu9Zmq6GdXZy8sLPLnmSlp5ekeqmt0maaoZmenLKlec6vnKtlpJ2ybrjArKtmamBixqat0axm

 Share!